Work that speaks for itself.
A sample of the launches, acquisitions and advocacy programmes we've helped build.
Building a global aesthetics franchise
Create a dedicated surgical aesthetics business by expanding Ethicon's portfolio beyond surgical equipment into high-growth aesthetic technologies.
Developed the acquisition strategy that identified Mentor as the ideal breast implant platform to establish a trusted global aesthetics franchise. Led strategic licensing discussions for next-generation dermal filler technologies and shaped the commercial positioning to differentiate the portfolio ahead of market launch.
The acquisition of Mentor established one of the world's leading and most trusted breast implant businesses, providing the foundation for Ethicon's long-term expansion into surgical aesthetics.
Building clinical advocacy for innovation
Launch the world's first lightweight breast implant and generate the professional endorsement needed to drive surgeon confidence and market adoption.
Established and led a European advisory board of leading breast surgeons to refine implantation techniques, generate clinical insight and build influential advocates for the technology.
Strong clinical support accelerated market acceptance, contributing to B-Lite's successful commercialisation and subsequent acquisition by Polytech Health & Aesthetics.
Commercialising breakthrough technology
Create and launch a premium skincare brand that demonstrated the commercial potential of SiSaf's proprietary delivery technology, generating revenue and real-world validation ahead of its application in RNA therapeutics.
Developed a distinctive brand strategy built around innovative ingredient partnerships, intuitive product positioning and an authentic, testimonial-led digital campaign to establish credibility and consumer trust.
Successfully launched Good Science Beauty as a leading US biotech skincare brand, validating the technology in the consumer market while strengthening the platform for future pharmaceutical applications.
Professional credibility for market entry
Support the successful introduction of the US's leading dermatologist-recommended hair growth supplement into the UK and European professional markets by building clinical credibility and professional endorsement.
Developed a comprehensive market entry strategy centred on professional education, strategic positioning and scientific differentiation — establishing an advisory board of leading dermatologists, trichologists and hair restoration specialists, alongside a targeted programme of congress presentations, educational events and key opinion leader engagement.
The programme is ongoing, with strong engagement from leading hair health professionals and growing anticipation ahead of the brand's wider UK and European launch.
Building a sustainable business development engine
Increase the volume and value of new business for a UK-based MedTech design consultancy operating in a highly competitive market.
Refined Maddison's market positioning around its agile 'Skunkworks' approach, creating a distinctive proposition for MedTech innovators. Implemented a targeted business development strategy combining LinkedIn thought leadership, sales training, high-value content, HubSpot CRM and automated outreach to build a scalable pipeline of qualified opportunities.
Doubled LinkedIn engagement, increased both project volume and average project value, and created a sustainable growth platform that has supported the expansion of the Maddison team.
“Working with Tyto felt like adding an experienced commercial partner to our team, not hiring another consultancy.”
Rob Butterfield, CEO — Maddison Design“Tyto challenged our thinking in all the right ways and helped us focus on what would really move the business forward.”
Michael Thelander, Head of Surgical Marketing — Ethicon“What sets Tyto apart is that they've actually done it before. The direction was practical, honest and always grounded in real commercial experience.”
Suzanne Saffie Seibert, CEO — SISAF